Genesis’ GV80 offers luxury generously, European carmakers might be in danger

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Aaron Smith

Automotive Journalist January 29, 2020 at 02:42 PM
With two engines on offer and tons of luxury options, the Genesis GV80 is offering something that can put big European car companies to shame.


Despite being late to the party, Genesis, the Korean luxury automakers, have finally decided to launch their premium SUV, the GV80 in the USA. That the brand needed an SUV long ago makes this an important car in the brand’s brief five- year history.First of all, some of the design elements might remind you of many cars. Like the headlight has elements from Volvo and the body might look like a Bentayga, but no one, even for a second assumes that this is just another rebadged Hyundai, that is being sold in the USA.


That, the GV80 does look like a Bentayga in parts, is because both the cars have been designed by the same person, SangYup Lee. The creases and chrome along the flanks and the way the hood is separated from the front fender, the upright face and the large mesh grille do remind us of the Bentley but overall it is far better looking. Any car that becomes a hit in the US market has a distinctive face. The split headlights on the GV80 also called the Quad Lamp graphic, give the SUV that distinctive outlook. Apart from that, many design elements do make the car look more European than Korean. For example, the sharp edges and the muscular curves definitely make the car plusher and add an on-road presence that resembles more German.


The GV80 will come with two engine options. The base variant will have a turbocharged 2.5- liter- inline-four, the one that is found in the Sonata N-Line and it will churn out around 290 horsepower. The higher-end will have twin-turbo 3.5-liter V-6 and it will produce 375 horsepower. Both the engines will be attached to an 8-speed automatic transmission along with a full suite of standard driving assist features. Just like other Genesis, even the GV80 will be rear-wheel drive and the rear-wheel-drive platform is shared with the upcoming G80 sedan. Though, all-wheel drive will come as an option along with, multi-terrain system. Because this is a luxury car, Genesis will equip the car with a plethora of options to make sure that the journey is as smooth as butter.


The huge SUV will have 10 airbags spread throughout the cabin. It will also feature options like adaptive cruise control, lane-change assist, automatic emergency braking, blind-spot collision avoidance, rear-cross traffic avoidance, and driver attention alert. The last option will have the car adapt to the drivers’ various techniques, while he or she is driving.


The suspension system is a state-of-the-art technological marvel. Though, these tech is extensively used in peers like the Mercedes GLE. With an intelligent ADAS camera that will scan the road for obstacles like speed bumps and potholes, furthermore, it will also collect data from the navigation system. By condensing all those available data, the suspension unit will pre-adjust the suspension as per the road conditions. Even the navigation system is technologically evolved and employs augmented reality. The roads are always scanned and the driver gets virtual feedback of the oncoming road, thereby keeping the driver always focused and rooted to the road.


But the attention to detail that Genesis’ has given to the cabin of the GV80 has made it all the more luxurious. The research has been so extensive, that GV has featured two segment-first techs. Like the Road-Noise Active Noise Control (RANC) technology, where the system uses sophisticated digital signal processing and generates sound waves of opposite phases within 0.002 seconds after analyzing the road noise in real-time. The new Genesis will also feature the active motion driver seat, new tech in the market. Its aim is to reduce the fatigue that is induced during long-distance travel. By installing several air-bladders that can inflate and deflate, as per your uncomfortable state, to ensure that you don’t get sores. In addition, the GV80 also features an air-purification system that claims to remove 99% of the particulate matter.


Apart from having a comfortable interior, what Genesis has also managed to pull off with finesse is a minimalist luxurious interior. “We were able to express a luxurious feel for the interior of GV80 through reductive design and channelling the Korean roots of the Genesis brand,” said SangYup Lee, Senior Vice President, Head of Genesis Design. “The concept of the ‘beauty of white space’ is a hallmark of Korean design.”


This claim can be found in every nook and corner of the cabin. Starting from the bespoke steering wheel, that some find funny, while some funky, stands out among its competitor. The interior’s minimalistic look shouldn’t be mistaken for lack of content. By bringing down the number of buttons, the interaction with the infotainment system becomes very seamless. All in all, provided that Genesis will price the base variant of the GV80 at an MSRP of $50,000, it’s a pretty good buy. And given that it will be competing again European giants like the Range Rover and Mercedes GLE, that can reach figures around $80,000, we would put the GV80 as one intelligent and worth-it buy.


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